Search Engine Marketing (Pay Per Click) get your business towards the top of the major search engine, Google! Google Adwords is the name for Google’s Pay Per Click advertising service. PPC (Pay Per Click) is one of the fastest and most powerful advertising mediums available to businesses today. Often working alongside customer’s organic optimisation PPC can help achieve maximum exposure at a cost that is managed by you and put you in front of thousands of prospective customers.

What is it? On Google, you will usually be greeted with up to x3 Sponsored Listings (PPC advertisers) at the top left of the screen results and then a map containing centrally based businesses if your search involved a location i.e. Boilers in Barnet. Underneath the map are the organic results and down the right hand side of the screen are further Sponsored Listing (PPC Advertisers). It is common to refer to the top listings on the left as positions 1-3 and from the top right to the bottom right as positions 4-10. The position is dictated by the amount you pay per click.

How Does it Work? You design an advert which markets the keywords or phrases you want your website to appear for (this is unlimited) and you then bid for those words. The business that bids the highest for a keyword or phrase will appear in either the top left sponsored listing area or down the right hand side sponsored listing area dependent on the bids success against other competition. What Are The Benefits?

• Fast & Effective way of advertising your business or service today!

• The Performance of the Advert is Fully Monitored via Google Analytics

• Flexibility of Budget

• No Contracts

How Much Does it Cost? It costs as much or as little as you wish. You can manage a daily budget by setting a maximum limit to what you wish to bid per click. The cost per click depends on the popularity of the keyword and phrase, but can range from 4p to £4 per click.

Why Use Wild Dog Media’s Help? Many customers attempt to set up a successful Google PPC campaign for themselves. This frequently presents them with the following challenges:

• Lack of time to produce a successful advert campaign

• Lack of certainty on how to get it started • Lack of confidence around how to write a targeted advert

• Lack of understanding of how to get the most profitable return

For £39.95 per month Wild Dog Media will manage the entire process for you, including:

• Account Set-up: We will set up your account and advise you on the best keyword & phrases

• Advert Copywriting: We will write different adverts for different keywords to get the optimum Click Through Rate (CTR) for you.

• Campaign Management: We will optimise your campaigns for maximum effectiveness through an ongoing process of testing different campaigns, keywords and keyword costs.

• Analytics Review: We will review your analytics monthly and advise on campaign changes.

Why should I pay for this? This process will avoid you losing money on poorly written campaigns. If your allocating a budget of £100 or more, you want to ensure that you have the representation that’s designed to perform. Do you have the time to professionally manage the whole process? Could this time be used more productively? A professionally designed advertising campaign will reduce the risk of wasting money by at least the value of our monthly fee.

How do I get started? Call our office now on 01908 370360 to talk to us in person, or email enquiries@wilddogmedia.co.uk and we will get your website onto Google within days!